More than 2.5 million people have signed up for a OnePlus 2 invite

The legend of the OnePlus brand just grows ever more even without any real advertisement – certainly not in traditional media. It was just last week that the startup launched its second generation flagship smartphone, the OnePlus 2, which kept the controversial ‘invite’ system that the company’s first generation flagship smartphone, the OnePlus One, came with initially. What started off ostensibly as a ploy to manage inventories, has turned out to be a marketing masterstroke for the brand, and has become a trademark of OnePlus’ marketing strategy, even though it’s not exactly without its fair share of critics. Coming to the OnePlus news of the day and the whole point of this article, the long line of reservations is now reportedly two million strong, meaning over two million people are presumably waiting in line just to get their hands on what is turning out to be one of the most elusive and hence, much coveted smartphones of the year.