According to data from a Kantar Worldpanel ComTech report for the three months to February 2014, Motorola’s budget Moto G device has helped boost the company from “almost nothing” to account for 6 percent of British smartphone sales in just six months. The Moto G was launched in November last year. The report notes that almost half of the Moto G owners in the UK are aged between 16 and 24, with 83 percent male.
In the space of six months, Motorola has moved from the depths of smartphone oblivion to claim 6 percent of the UK market, data from Kantar’s smartphone sales report for the three months until the end of February shows. Kantar says 83 percent of the purchasers of the Moto G are male, almost 50 percent are aged between 16 and 24, and 40 percent of purchasers have incomes under £20,000. Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said that Motorola’s success shows the impact of online purchasing, with 48 percent of the device’s sales occurring online. “It highlights the speed at which a quality budget phone can disrupt a market. The same pattern can be seen in France with Wiko, which has 8.3 percent share, and Xiaomi in China with 18.5 percent,” he said.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
While Xiaomi was struggling just to meet the low-end of its sales goals for last year, Huawei was blowing past…
China's latest attempt to control what's said on the Internet comes in the form of an amendment to the government's…
Hewlett-Packard's plans to split itself into two separate companies has been common knowledge for months, and now the company's board…
It looks like you can add Samsung to the ever-growing list of companies that want to create their own network…
