A new method of labeling olive oil could prevent fraud in the supermarket. By “labeling” oils with unique tags of DNA, regulators can make certain that supplies of olive oil stay pure. There’s a real need for these high-tech oil tags: A study led by Edwin Frankel, former professor at University of California’s Department of Food Science and Technology, found that as much as 69% of “extra virgin” olive oil sold in the U.S. doesn’t meet the standards of the term.