Netflix has turned its attention to a new demographic: teens

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Carl Durrek
Carl Durrek
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Now that Netflix has a significant chunk of American adults in its pocket, the company has decided to turn its attention towards another demographic: teens. Today’s young adults are growing up in a world where cord cutting and online streaming are the norm, so Netflix shouldn’t have to do all that much to attract them, but the company is securing a bunch of exclusive movies and shows geared towards teens anyway. 

Nytimes

Nytimes

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Netflix is entering the awkward teenage years, at least with its latest programming push. The company is adding to its streaming service a number of exclusive films and television series focused on teenagers and “tweens,” as part of a strategy to position itself as a digital entertainment hub for the postmillennial generation. Netflix has licensed two films from popular YouTube personalities, including “Smosh: The Movie” from the creators of the YouTube comedy channel of the same name, which has over 21 million YouTube subscribers; and “Bad Night,” featuring the YouTube stars Jenn McAllister and Lauren Luthringshausen. It also has picked up “Lost & Found Music Studios,” a half-hour original series about a group of young musicians; “Degrassi: Next Class” about homophobia, racism, substance abuse and other issues teenagers face as they prepare to enter adulthood; and “Fuller House,” the much-anticipated sequel to the 1990s hit sitcom “Full House.”

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