Similar to the upcharge to get Blu-rays in the mail over DVDs, Netflix is implementing a higher price for 4K streaming too. New subscribers and folks who already weren’t using their UHD screen to watch House of Cards in 4K will have to jump into the $11.99 per-month family plan, according to HD Guru. Following its tradition of rewarding loyal customers though, if you were using 4K streaming prior to early October, you’re grandfathered in at $7.99 a month.