The current Netflix navigation system – scroll and scroll and scroll and scroll until you find something – can be a nightmare to use. But apparently it has plans to scrap that system in favor of an entirely recommendation-based system. Speaking out yesterday, Netflix Chief Product Officer Neil Hunt said that the company’s vision is that “you won’t see a grid and you won’t see a sea of titles.” While Netflix won’t ever know exactly what you want to watch, Hunt believes that there’s “a powerful possibility” that it can present viewers with just three or four choices that should fit the bill. Essentially, it would know almost as well as you what you want to watch at any given moment.
