Nintendo has been adamant about staying far away from the smartphone and wearables space despite sluggish sales. President Satoru Iwata has even taken a five month 50% pay cut, and the board a 20-30% cut, to keep the company afloat. There also have been plans in the works to turn the tables, though they are far from what anyone has expected.
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Nintendo developing a new “health platform” to help keep the company afloat
Forbes
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Published February 1, 2014
TECHi's Take
Paging Dr. Mario. Nintendo’s big plan for the future isn’t mobile games — it’s boosting your “quality of life.” At a briefing for investors and the media held on Thursday morning, Nintendo’s CEO Satoru Iwata outlined the company’s plan to create a third platform to sit alongside its Wii U and Nintendo 3DS game machines. “What Nintendo will try to achieve in the next 10 years is a platform business that improves people’s [quality of life] in enjoyable ways,” Iwata said. It’ll run software in the vein and the self-help applications that were such a big hit for Nintendo on its Wii and DS platforms. Nintendo sold over 40 million copies of the games and over 33 million copies of the Brain Age games.
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