Pinterest increases focus on international users with revamped mobile site

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Sal McCloskey
Sal McCloskey
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Within the last year, Pinterest has been keeping an eye on global expansion, primarily by translating its platform into a handful of new languages, including Korean, Finnish, and Russian. Now, users in those countries (and all over the world) will have a better mobile experience, as the company announced a sleek mobile redesign that makes international accessibility much easier.

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Pinterest has been doing an admirable job of expanding globally. Over the past year, they’ve added a number of different languages to the platform (22 in total) which includes Finnish, Korean and Russian. The social pinning site is now taking the next step forward with a redesigned mobile site that’ll make it easier for people around the globe to access the service. Pinterest closed a $225 million round of funding last October and noted at the time that they were aiming to make the service more accessible to international users. In a blog post announcing the redesign, software engineer Tracy Chou said the mobile version of Pinterest now uses a cleaner design while retaining the same features one would get on the web or via mobile apps.

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