After leaking for a number of weeks, the NVIDIA new desktop GPUs have made it to the official list: the Geforce GTX 970 and GeForce GTX 980 cards are out and priced respectively at $329 and $549 (MSRP). Both are what’s commonly called “performance kickers”, which means that NVIDIA has worked on key metrics that would make them better products, namely higher performance per dollar, and higher performance per watt, two indispensable data points for anyone who wants something other than “absolute bragging rights (at any price)”. The GeForce GTX 980 is about twice as fast as the GTX 680.