Samsung is taking home entertainment to the next level with its latest AI-powered TVs and audio innovations, unveiled at the 2025 European Tech Seminar in Frankfurt, Germany. As the world’s leading TV brand for 19 consecutive years, Samsung is giving industry professionals an exclusive first look at its most advanced display and sound technologies before they officially launch.

Pushing the Boundaries of AI in Home Entertainment

Now in its 14th year, The Tech Seminar series has direct access to the latest from Samsung AI technologies, which are focused on improving image quality, sound quality, and inter-device communication.

Attendees will have the first look at:

  • Next-Generation OLED and Neo QLED Displays: Samsung’s 2025 OLED TVs feature Glare Free 2.0, reducing reflections for crystal-clear images from any angle. The NQ4 AI Gen3 Processor, powered by 128 neural networks, enhances sharpness, contrast, and realism. Neo QLED 4K TVs introduce AI Motion Enhancer, now available in 4K for ultra-smooth motion clarity, making action scenes and sports look more natural than ever.
  • Innovative Lifestyle TVs: The Frame Pro seamlessly combines art and technology, featuring Mini-LED Local Dimming for stunning visuals and access to 3,000+ digital artworks via the Samsung Art Store. The Premiere 5 is a compact but powerful projector. It provide an interactive experience, be it gaming, education, and entertainment.
  • Effortless Device Connectivity: The AI system of Samsung allows for seamless interaction among devices. Multi Control lets users operate several Samsung devices using a single keyboard and mouse, whereas Storage Share makes it easy to share files between Galaxy devices and Samsung televisions.

A New Standard in Sound Innovation

Samsung’s new Eclipsa Audio brings sound to life like never before. Developed with Google, this technology adjusts to your room to deliver amazing 3D surround sound. Now built into Samsung’s latest soundbars, it’s perfect for creating a powerful, immersive home theater experience

A Global Tour of Innovation

After Frankfurt, Samsung will bring the Tech Seminar series to Southeast Asia and Latin America, allowing industry experts to experience its latest AI-powered display and audio innovations before their global release.

The Future of Smart Home Entertainment

Benjamin Braun said, Samsung Europe’s Chief Marketing Officer.

“At Samsung, our goal is to make technology smarter and more connected”

He also said,

“From Vision AI that automatically optimizes TV settings to AI-powered services that simplify everyday tasks, we’re making technology more personal and accessible than ever.”

With its AI-driven TVs, groundbreaking audio advancements, and seamless device connectivity, Samsung is setting new standards for home entertainment in 2025.