Samsung launched a radical shift in solid-state storage with its 3D V-NAND technology, which the South Korean electronics giant developed for a decade before beginning mass production last year. To date, drives using the technique, which involves stacking flash memory chips vertically instead of the horizontal layout of conventional NAND flash, have been geared towards enterprise applications and workstations. Long promised, the day when 3D V-NAND would reach consumer SSDs has finally arrived with the launch of Samsung’s SSD 850 Evo family. The new technology promises enhanced endurance and lower costs, the latter of which is borne out by the competitive price of the new drives.