Many companies have followed Samsung’s lead in recent years by not only releasing a flagship smartphone every year, but releasing a separate flagship phablet as well, usually a few months after the regular-sized flagship was released. This has proven to be a very successful strategy, but now companies are starting to favor Apple’s way of doing things, where instead of releasing two separate smartphones at different dates, you release a regular-sized version and a larger version of the same smartphone at the same time. Apple’s method ended up being an ever more successful strategy than Samsung’s, so successful, in fact, that even Samsung might be adopting it, starting with the Galaxy S7.
