Curved TVs were all the rage at CES last January. Now Samsung is hoping to entice PC gamers to pay a hefty premium for a 27-inch curved computer monitor. Where conventional consumer-oriented 27-inch displays with native resolution of 1920×1080 sell for as little as $220, Samsung thinks it can fetch $430 for its curved model SD590C. Quoting from Samsung’s press release, Samsung marketing VP Ron Gazzola says that the SD590C’s curved design was “carefully engineered to draw you into the display and truly make you feel a part of the content.” Samsung says the curvature not only gives the display a wider field of view that makes the display seem bigger than it actually is, but that it also reduces visual clutter in the viewer’s peripheral vision.