Samsung’s head of mobile design resigns following poor S5 reception

TECHi's Author Sal McCloskey
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Sal McCloskey
Sal McCloskey
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Amidst general disdain for the Galaxy S5 design, and following the second part of Apple versus Samsung’s smartphone patent battle, Samsung Electronics’ head of mobile design has resigned. Chang Dong-hoon has stepped down from his post, and will be replaced by the Vice President for mobile design Lee Min-hyouk. Samsung said in a statement that “the realignment will enable Chang to focus more on his role as head of the Design Strategy Team, the company’s corporate design center which is responsible for long-term design strategy across all of Samsung’s businesses, including Mobile Communications.”

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Samsung Electronic’s head of mobile design, Chang Dong-hoon, has resigned following criticism about the Galaxy S5 smartphone’s lack of pulchritude. Though the Galaxy S5′s design did not actually deviate too far from earlier models, its looks and textured plastic back were roundly lambasted by reviewers. “I think I audibly let out a sound that was something along the lines of ‘aaaahuughhhh’ upon seeing the shimmering dimpled gold back of the Galaxy S5,” wrote Derek Kessler at Android Central, summing up many reviewers’ reaction to the device’s appearance. Other Samsung smartphones have also been described as ugly. For example, some users felt that the Galaxy Note 3′s leather-textured plastic back was tacky. Meanwhile, the Galaxy S4′s glossy back looked and felt cheap, especially considering that it is one of Samsung’s pricier flagship models.

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