It’s been four years since Eli Portnoy founded Thinknear, a company that produces location-based advertising technology, which was sold to Telenav for $22.5 million back in 2012, and now his latest company is on the road to being just as successful. Known as Sense360, Portnoy’s startup just raised $2.75 million in funding to help app developers take advantage of the sensors that so many smartphones have equipped nowadays.
Wednesday was the four-year anniversary of the founding of Eli Portnoy’s last company, Thinknear, a location-based advertising tech company that was sold to Telenav for $22.5 million in 2012. Today Portnoy and co-founder Kamil Mroczek are announcing the first round of funding for their new venture, called Sense360. The new company is all about sensors. Smartphone sensors. Sense360 intends to help app developers interact more fully with their users by leveraging information gathered by the sensors in users’ phones. The $2.75 million round is led by FirstMark Capital, with participation from Founder Collective, Qualcomm Ventures, Metamorphic Ventures, Double M Capital, Telenav, former TechStars NY managing director David Tisch, SeamlessWeb founder Jason Finger, Thinknear co-founder John Hinnegan, and former Thinknear board member Michael Kline.
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