Companies like Sony have legions of analysts and designers that try to figure out what it is that consumers want, and then develop a product that fulfills those desires, but it’s not an exact science. That’s one of the reasons why companies tend to be hesitant about being too bold, because experimenting with something that isn’t guaranteed to be at least moderately can end up loosing them a lot of money. However, rather than having to sacrifice boldness for success, or vice versa, Sony wants to have the best of both worlds, and it plans to do that with the new the Future Lab Program.
