Sony to open 350 mini-stores within Best Buy stores

Both Samsung and Sony are readying retail spaces inside of Best Buy stores to showcase new home theater items featuring 4K ultra high definition televisions inside of the big box retailer. Labeled as “experience” areas within the stores, Sony will have dedicated areas in 350 Best Buy stores, while Samsung will have featured areas in 500 stores to be installed in the coming weeks. The areas for Sony’s in store placements will feature 4K UHD televisions and technology at their forefront, but will also be used to showcase other consumer electronics.