Audio-sharing platform SoundCloud has been working on growing its audience of listeners over the past couple of years. It started with a website redesign and today, that laser focus on the listener is coming to the iOS app. The app was previously a “Swiss Army knife,” says Mustafa Sezgin, SoundCloud’s Director of Mobile Engineering. It used to be a tool for both creators and consumers of audio, with the ability to do things like upload audio straight from the app. Now, with simpler navigation, cleaner profile pages and a new interface that’s light on buttons, heavy on gestures, it’s more of a “lean back and enjoy experience,” Sezgin explains.
