Source: Adage
5 Stories
Wolff Olins Global CEO leaves to join Apple
It was reported on Friday that Wolff Olins Global CEO Karl Heiselman has been hired away by Apple and will start working in a new marketing communications position at the...
Apple is preparing to add four digital agencies to its roster
When you’ve got $158.8 billion in the bank, there’s not a huge amount you need to be envious of. But while Apple is beating rival Samsung on both the quality of its...
Amazon will take on YouTube for short video domination
It's almost impossible to imagine anyone dethroning YouTube's domination of the short video market, but Amazon is going to try. Not content to contend only with Netflix and Hulu for...
Microsoft has one cookie replacement to rule them all
Cookies on. Cookies off. Cookies gone. Microsoft wants an alternative tracking system and they want it to work across all devices. Microsoft is set to become the latest tech giant...
Autoplay video ads still on the horizon for Facebook
Facebook isn't ready to unveil the video ads that it has been telling marketers about for more than a year. But it's launching a test to determine the impact of...