Square Order is shutting down after less than a year

Square today announced it’s shutting down Square Order, a service it launched less than a year ago. Square Order allowed users to order and pay ahead of arriving at a restaurant to save some time. We received this statement from a spokesperson: “We’ve spoken with our sellers, and after careful consideration we’ve decided to retire the Square Order app. We are focusing our efforts on other tools and marketing services that help sellers grow their business, like online ordering, gift cards, or delivery with Caviar.” It seems Order didn’t receive the traction Square was hoping for – it makes sense for the company to lighten its portfolio a bit and refocus its efforts on more successful ventures like its premium food delivery service, Caviar.