Square is debuting a special-edition reader in partnership with AIDS organization (RED). The new ‘SQUA(RED) Reader’ is red in color, and for every order via the device, 97.25 percent of the $10 donation amount will go to the fund to fight AIDS. When consumers swipe their cards on a (RED), customers can donate right from their emailed receipts, as well.
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Square users can now help ight against AIDS with the new SQUA(RED) reader
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Published February 20, 2014
TECHi's Take
Mobile commerce leader Square and U2 frontman Bono’s Product (RED) charity have teamed up to offer a special red edition of the company’s credit card reader they are calling SQUA(RED). Merchants can order the crimson-colored dongle for $10, $9.73 of which will go directly to The Global Fund to fight AIDS, Tuberculosis, and Malaria. Square will continue to take its standard 2.75-percent commission on purchases, but receipts for purchases made with the red reader will include a link giving the customer an opportunity to contribute on their own.
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