T-Mobile is going straight for Verizon’s jugular

After spending most of the last two years attacking AT&T, T-Mobile CEO John Legere is turning his attention toward Verizon, launching a new promo targeted specifically at luring its customers to his network. In the new “Never Settle” promo, announced Monday night, T-Mobile is offering Verizon customers a free two-week trial. As part of the trial, Verizon customers agree to bring their number over to T-Mobile. At the end of the two weeks, Verizon customers can either return the T-Mobile phone and pay nothing or turn in their Verizon phone and T-Mobile will pay off any outstanding device payments or early termination fees up to $650. “Last week, I said we would hit right back at Verizon–I meant it,” Legere said in a statement. “T-Mobile’s 4G LTE network is the nation’s fastest. Not faster for the price … just faster, period. With T-Mobile, you don’t have to settle for trickery, gimmicks and carrier BS the way you do with Verizon. I’m so confident in our kick-ass network experience that we’re footing the bill so Verizon customers can give T-Mobile a try.”