Taylor Swift is getting her own mobile game

TECHi's Author Brian Molidor
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Brian Molidor
Brian Molidor
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If you thought that Kim Kardashian mobile game was popular, wait until the Taylor Swift mobile game comes out. Glu Mobile, the company behind the Kardashian game, announced on Wednesday that it has entered into a partnership with Taylor Swift, and that a Swift-themed mobile game will be released by the end of the year. It can be assumed that the Swift game will be even more ridiculously popular than the Kardashian game, but it’s worth noting that Katy Perry also got her own game, but it didn’t do nearly as well as Kardashian’s game did, so who knows.

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If you thought the rash of celebrity-inspired mobile games was going to slow anytime soon, it seems we aren’t out of the woods yet. Taylor Swift will turn her likeness into a mobile game in a partnership with Glu Mobile, the same company responsible for blockbuster Kim Kardashian: Hollywood. There are no other details about the game; Glu only said it and Swift had entered a “multi-year partnership” and the game will be out at the end of 2016. Swift seems destined to be another crown jewel in Glu Mobile’s growing roster of stars seeking the sort of success that Kardashian has enjoyed since her game began dominating the iTunes App Store charts in the summer of 2014. (The game made Glu Mobile $74 million in revenue during the first 10 months of release.) Other stars that have signed with Glu Mobile include Jason Statham, Nicki Minaj, Britney Spears and Kim’s sisters, Kylie and Kendall Jenner. Interestingly enough, Swift’s pop-star rival Katy Perry also has a Glu Mobile game. Katy Perry Pop released in December, but hasn’t made the same splash on the iTunes charts as Kardashian’s title.

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