Apple subsidiary Beats on Friday uploaded a short 30-second spot to its Twitter account featuring two of its animated “Pill” creatures and the Siri virtual assistant, marking the first collaborative ad effort since Apple bought the audio company in May. It is unknown if the clip will be aired on television, or if it is meant to stay Web-exclusive, but the ad is the first overtly collaborative video spot to see release since Apple first announced its $3 billion Beats acquisition.
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The Beats Pill mascot joins forces with Siri in a new advertisement
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Published August 2, 2014
TECHi's Take
Beats Electronics today posted a new video to its Twitter account, celebrating Apple’s acquisition of the company alongside Beats Music. The short video (via 9to5Mac) features Beats Pill mascots Tina and Mikey excited about the acquisition, with Siri informing the two that Dr. Dre would be having a party to celebrate. When the two ask Siri for directions to the party, Siri informs them that the party is by invitation only. When pressed further, Siri responds “Sorry, I didn’t get that”, poking fun at virtual assistant’s typical response when it doesn’t work properly. Earlier today Apple updated its website with a new page celebrating the Beats acquisition, titled “Welcome to the family”.
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