Microsoft has provided some new details and trends about the Windows Store, currently home to 146,395 apps worldwide. These details are based on recent trends in the Windows Store across categories, markets, and much more. According to Microsoft, in-app purchases account for the main revenue source for monetizing apps, especially games. In fact, Games was the top category with over 40% of downloads during the month of January.
As it stands, Microsoft is boasting 146,395 apps in its Windows Store, and in a recent post by the company on their blog, it has been found to no one’s surprise that despite the Windows Store not being as populated compared to other app stores, once again in-app purchases rule supreme. It turns out that while there is money to be made from the Windows Store, chances are developers will more likely than not make more money if they were to include in-app purchases in their apps. This is a move typically favored by developers who choose to release apps following the free-to-play model. According to Microsoft, in-app purchases actually accounted for the main source of revenue in terms of monetizing apps, and as you can see in the graph above, it looks like gaming apps are the ones that attract the most in-app purchases.
