The increased demand for anonymous messaging and social apps has given birth to many interesting services, such as Secret. While Secret started off as an aesthetically pleasing image-centric app, it has undergone a redesign that emulates the simplistic text-based layout of its more popular competitor: Yik Yak. This change in focus from design to functionality has prompted co-founder Chrys Bader-Wechseler to leave the company for strategic reasons.