King Digital Entertainment, the company behind Candy Crush Saga, has filed with the Securities and Exchange Commission to take the company public. As of late King has been pretty well-known for chasing companies over trademarks, but that hasn’t deterred its monster hit game Candy Crush Saga from still being a massive hit. In the filing for its IPO with the SEC, the company revealed that 93 million unique players logged in to the addictive puzzle game last month.
The maker of the white-hot Candy Crush mobile game is hoping to cash in before players get a toothache and move on. Since it was introduced in April 2012, the puzzle game has captivated the public and held everyone’s attention. Personal bests — you made it to level 202?! — have been shared and compared on social media by fans around the globe. Whether the company can sustain the same sort of excitement among investors, and find a way to avoid the pitfalls of other fading game makers, remains to be seen. King Digital Entertainment, the company behind Candy Crush, is about to find out. On Tuesday, it filed for a widely expected initial public offering of stock, pursuing at least $500 million in financing and a lofty multibillion-dollar valuation.
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