Apple better make the next-generation Apple TV’s interface look really freaking nice, because the company is apparently delaying the launch of the streaming box just so it can spend more time polishing the interface. Matthew Panzarino of TechCrunch claims that it’s going to be worth the wait, however, and that the new interface will completely demolish the crap that other smart televisions and streaming boxes use. I hope he’s right, because I’ve waited long enough as it is.
The launch of new Apple TV hardware may have been delayed from WWDC to Apple’s Sept. 9 event to allow the company more time to polish its interface, one that will allegedly “blow away” current, “junky” smart TV interfaces. In a preview of Apple’s upcoming event, Matthew Panzarino of TechCrunch revealed some interesting tidbits he’s heard from sources about the anticipated hardware refresh. Specifically, he said the interface on the new device has been heavily refined by the company, particularly in the final touches put in place. Panzarino went as far as to say that the new iteration of the set-top box will be the “first real Apple TV product” from the Cupertino, Calif., company. He believes that by including an App Store that will allow content to be delivered directly to consumers, Apple will gain leverage in negotiations with traditional media companies. Those talks for a subscription streaming TV service have allegedly been held up over issues of pricing.
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