When you like a business page on Facebook or +1 it on Google+, there’s a good chance that many of your friends and family will see this endorsement on search engines and advertisements on the site. This is both a good and a bad thing for consumers. Businesses can either use it to their advantage or watch their brand fade into obscurity.
Two Takes
View TECHi Stance
The problem with social ads and endorsements
Socialmediatoday
View all Socialmediatoday Two Takes by TECHi
Read the original story
Published October 16, 2013
TECHi's Take
If ever there was an example of how challenging it is for businesses to operate in social media these days, Google’s recent Endorsement ads announcement and the backlash, demonstrates it.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
Balanced Perspective
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
More Two Takes from Socialmediatoday
In this digital world with AI integrated in just about everything, people have become disconnected from their cultural traditions. Everyone…
Google Flu Trends, once a poster child for the power of big-data analysis, seems to be under attack. This month, in…
Buying gifts through Pinterest just became a lot easier. A new Pinterest Gifts feed has been launched which only displays…
Facebook on Monday introduced a new design for Facebook pages, making things such as key performance indicators more easily visible for…