There’s no way Google will acquire Twitter, but maybe it should

Twitter should be a Google company… I am far from the first person to propose this. I don’t even like saying it, but the future of my favorite social network – who knew that was a thing you could have? – does not look good if it continues in its current rut. User growth is sluggish, its executive team is unstable and the idea that iCEO Jack Dorsey can drag it onto the sun-dappled uplands of success is more than likely wishful thinking. Dorsey ran Twitter before, he’s the co-founder whose initial idea is still the kernel of what makes the service special. But (at least) half of his heart is with Square and dreams of a Jobsian renaissance at Twitter feel like misty-eyed fantasy. Dorsey wants to be Jobs (allegedly) but he isn’t. Nor, should he try to be. Jobs was the industry’s saintly asshole, but we don’t need more of that in the world. The hero tech deserved, but not necessarily the one that it always needed.