Three million people signed up for Amazon Prime before Christmas

Thanks to Amazon’s notorious secrecy regarding certain aspects of its business, we’re still not sure how many people are subscribed to Amazon Prime, but the company decided to give us an idea of how popular it is on Sunday. According to the company, more than three million people signed up for Amazon Prime in the week before Christmas, and while that does include temporary subscribers who only used the one-month free trial, that number is still impressive.