Apple has no intention of merging iOS and OS X

During a BoxWorks fireside chat with Box CEO Aaron Levie, Apple CEO Tim Cook divulged some interesting tidbits about why the longtime consumer technology company made a pivot to the enterprise. “We have always been about making tools that allow people to do things that they couldn’t do without them,” Cook said. “So for a while, when the world was bifurcated between the consumer and enterprise, we focused on consumer.” But that bifurcation has subsided, Cook said, and people no longer approach their technology as one or the other. There’s no enterprise-specific smartphone, no enterprise-based car, Cook said. Instead, the things that make devices work great for consumers make them great for enterprise as well. Apple’s enterprise ambitions started long before the IBM partnership, Cook said, noting that the company began building enterprise features into its software several years ago. And while Cook didn’t mince words on Apple’s enterprise qualifications — such as its security features and its overall iOS — he made a point to stress the importance of partnerships in Apple’s overall enterprise strategy.