Tim Cook claims that Apple Watch sales are far from declining

TECHi's Author Connor Livingston
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Last Updated Originally published July 22, 2015 · 4:20 AM EDT
Appleinsider View all Appleinsider Two Takes by TECHi Read the original story Published July 22, 2015 Updated January 30, 2024
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Connor Livingston
Connor Livingston
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The tech world has been buzzing recently about estimates from Slice Intelligence which claimed that demand for the Apple Watch took a nosedive in the weeks following the smartwatch’s release, but Tim Cook claims that it’s all a bunch of crap. According to the CEO, Apple has actually experienced MORE demand for the Apple Watch in recent weeks and that the device has been incredibly successful even by Apple’s standards. 

Appleinsider

Appleinsider

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Despite estimates to the contrary, Apple Watch sales didn’t fall off a cliff just months after launch, Apple CEO Tim Cook said Tuesday, adding the device actually posted its best-ever performance in June. The tidbit came out in response to a question posed near the tail end of Apple’s quarterly conference call for the third quarter of 2015. Cook, who was expectedly cagey and dodged multiple queries regarding Apple Watch shipment numbers, refuted recent reports speculating that sales rates have declined since launch. Instead of faltering, Cook revealed Apple Watch sales in June were higher than April or May, an impressive statistic considering overwhelming launch day demand. Stock quickly dwindled when Watch preorders went live on April 10, with all models hit by shipping delays within minutes of going live. Other versions, like the solid gold Apple Watch Edition, showed up as unavailable out of the gate.

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