Tinder Plus is launching tomorrow for $9.99

Tinder Plus, the dating app’s first step into the wonderful world of freemium monetization, will launch on Monday for $9.99, according to sources familiar with the matter. Tinder Plus includes at least one highly requested feature and a few others that are meant to add broader functionality to the service, which essentially boils down the usual online dating experience into a simple location-based “hot or not.” Tinder has since added features meant to boost engagement, such as Tinder Moments (photo messages sent to all of a user’s matches), but this is the first time Tinder has asked its users to start paying for a product. Tinder has been testing pricing on the app in a number of markets over the past few months, with prices ranging from $.99 all the way up to $19.99/month. Though sources say that pricing will vary from market to market, they also say that they expect the service to hit the U.S. market at a price under $10.