Are we burnt out on anonymous apps yet? Nope. VC’s and entrepreneurs are just getting started. The latest foray into the craze comes from a few Canadian first time founders with a messaging app called Truth. Users can text anyone on their contacts list without the recipient knowing who sent them the SMS. Hiding up in Canada, Truth has mostly flown under the tech press radar. Founder Ali Saheli claims he’s deliberately avoiding industry coverage.
Secret and Whisper, the current darlings of the anonymous messaging market, are all about broadcasting your innermost thoughts — or Gwyneth Paltrow gossip — in a feed format. But the founders of Truth created an anonymous messaging app that sends private missives to people on your contacts list. It’s incognito one-on-one messaging between friends. When you send a “truth,” you are assigned an anonymous username and avatar (one of an assortment of playful owls). If the recipient already has the app, the message will show up in the app’s inbox. If they don’t, a text message will display part of the “truth” and prompt the recipient to download the app. “Whisper and Secret are about broadcasting,” Truth cofounder Ali Saheli tells Mashable. “You shout out anonymously, kind of like on Twitter. The concept of [messaging] phone contacts was more interesting to us.”
