Tumblr’s community may not be palatable to some, but its creative and occasionally amusing feed does have a certain draw to it that ends up getting me stuck on the website for hours at a time. The company doesn’t want to ruin that draw when it starts putting ads on your feed, which is why the company has turned to the community itself to create the ads that it will display. Pretty clever.
Tumblr wants its users to create the ads that they’ll see
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