Twitter’s former CEO has founded a new personal fitness startup

Former Twitter CEO Dick Costolo is a floor wax and a dessert topping! Wait, that’s the old “Saturday Night Live” sketch — what I mean to say is that the longtime tech exec and entrepreneur is unveiling his new normal today, announcing the creation of a new company, which he said in an email will build a “software platform that reimagines the path to personal fitness.” Added Costolo about the new venture with Bryan Oki: “This platform will go beyond measurement to motivate and drive improvement and make the road to personal transformation fun and social. For wellness professionals, from fitness coaches to doctors and nutritionists and more, our platform will be the easiest and most flexible way to extend expertise and guidance by orders of magnitude.” This is right up Costolo’s alley, as he has always had an interest in the area, though he gave no details as to the name of the startup or where the funding is coming from. Perhaps from Index Ventures, which Costolo will also join as a venture partner, investing in startups and mentoring and working with portfolio companies.