Half of all Americans are subscribed to Netflix, Hulu Plus, or Amazon Prime

Survey says: we are a Netflix nation. Forty-seven percent of all U.S. households subscribe to Netflix, Hulu Plus, Amazon Prime or a combination of these services, and 49 percent of all households have at least one TV connected to the internet, according to a new study from the Leichtman Research Group about emerging video services. Four years ago, only 24 percent of all households had an internet-connected TV. That combination of connected TVs and internet video subscriptions is increasingly shaping what we are watching. Forty-nine percent of all Netflix subscribers watch online video programming on a connected device every week, compared to only eight percent of viewers who don’t subscribe to Netflix. And 78 percent of all Netflix subscribers watch their videos on a TV. Thirty-four percent of the people quizzed for this study said that they watch online video every day, and 61 percent do so every week.