I’m surprised this hasn’t been done on a large scale already, but Netflix is apparently looking to secure a deal with Marriott International to offer the streaming service to the hotel chain’s guests. Marriott is already testing this in eight of its properties, as well as Hulu Plus and Pandora, and it’s not the only hotel looking into it either.
Hotels may be the next stop on Netflix Inc.’s quest to build the world’s first global online television network. Marriott International Inc. is letting guests at eight of its properties access Netflix, the biggest subscription-streaming service, Hulu and Pandora through their television sets, according to the hotel company. The move is part of an effort to construct a new in-room entertainment service. Marriott is one of several hotel chains that have considered offering Netflix to guests, according to an individual close to the talks who asked not to be identified discussing the matter. Adding on-demand entertainment can help hotels attract guests who want more than standard TV. Netflix would gain another way to satisfy existing customers and to introduce its service to new ones.
TECHi weighs both sides before reaching a conclusion.
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