Sprint was the last of the four major U.S. carriers to launch an early upgrade program. And now, less than four months after One Up was first introduced, the program has quietly come to an end. All traffic to Sprint’s One Up page is now directed to a support page that says One Up was retired on January 9 and points you in the direction of Sprint’s new Framily plans.
If you didn’t hear about Sprint’s recent announcements at CES, it’s understandable: The press was busy covering AT&T’s secret plan to destroy net neutrality and gloriously potty-mouthed T-Mobile CEO John Legere’s promise to pay off early termination fees. But in an ever-so-quiet move, Big Green decided to kill its barely three-month-old One Up trade-in plan and introduce a Friends and Family plan that the company has the gall to actually name “Sprint Framily Plan.” But before we jump into the surreal world of Sprint’s branding decisions, let’s take a moment to remember One Up.
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