Amazon is experimenting with ad-supported television shows

Amazon’s most-recent venture is actually a step backwards in terms of advancement, as it takes the company into a market that’s widely considered to be dying off: ad-supported television shows. Not only is Amazon supporting its new show, Fashion Fund, with advertisements instead of premium subscriptions, it’s also releasing the episodes on a weekly basis instead of releasing each season all at once for people to binge watch. While this doesn’t necessarily reflect a change in Amazon’s overall strategy for video streaming, it’s still an odd move. The strangest part is that, while Amazon has made it clear that ads will never come to Amazon Prime, people who pay for Prime will still have to sit through the ads.