What separates Viber from the likes of Facebook Messenger and WhatsApp is that, similar to Skype, it can be used for both business and leisure, which is why it’s currently the sixth most-popular messaging service in the world. That being said, its messaging features are pretty standard (meaning boring) because of its best-of-both-worlds approach, which is why the developers have decided to release a new messaging app that seeks to emulate Snapchat and attract younger users with its funner approach to messaging. Known as Viber Wink, the app is almost identical to Snapchat, but uses the Viber contacts list and design.