Delays in game releases happen. Ask Duke Nukem. When they miss the most lucrative time of the year, the repercussions are felt in the pocket book.
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Ubisoft plummets after major game delayed until after Christmas
Bloomberg
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Published October 16, 2013
TECHi's Take
Ubisoft SA fell the most ever after Europe’s largest video-game maker said two new games would be postponed and Christmas tent-pole “Watch Dogs” will miss holiday sales.
Ubisoft predicted an operating loss of 40 million euros ($54 million) to 70 million euros in the year ending in March after delaying “Watch Dogs” and “The Crew” to improve game-play quality. The shares fell as much as 32 percent, the most since its 1996 debut on the Paris exchange.
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