Vevo is targeting third-parties with new apps and a mobile SDK

Music video streaming startup VEVO is building an updated version of its mobile apps, which are coming soon. It also took the step to making its videos available on partner applications with plans to release software development kit for third-party developers. Today at a private event for press and partners, execs from the music video streaming startup showed off the new iOS version of its app, which has been updated with features that were made available thanks to a big fat API update that it introduced last year. The first version of the app to be released will be for iOS, and will be universally available on iPhone, iPad, and iPod Touch. The update makes its VEVO Now feature front and center, bringing regularly updated content into its mobile app. VEVO Now was launched in the fall, but to date has been limited to the company’s website. The mobile app will now showcase new releases and featured videos on the front page.