Gamefly, the video game rental service provider, has decided to move into Netflix territory by introducing a new movie rental business which ought to prove to be a worthy competitor to Netflix’s disc-by-mail business, although that remains to be established. I suppose giving them some time to do so would help, so we will have to be patient in this particular case. Gamefly started to notify its existing customers concerning this particular service over email, at least according to a post on NeoGAF.