Will.i.am is releasing his own smartwatch

Will.i.am hasn’t exactly had the best track record with hardware projects, but that doesn’t seem to have dampened his enthusiasm for buzzy gadgets at all. That’s why he showed off — what else? — his own smartwatch during a recent appearance on a British chat show called Alan Carr: Chatty Man. “I started the company myself,” he said before apparently tapping at a wrist-mounted touchscreen. “I funded it, used my own money to develop it.” The rapper-turned-entrepreneur is no stranger to tech (Intel named him its “Director of Creative Innovation” for reasons we can’t quite fathom) but we’d advise you keep a few grains of salt handy anyway. We get a very brief glimpse at a display that actually seems to work, though the phone dialing sounds and music that he supposedly played seemed a bit too loud to be genuine.