Xiaomi only just recently announced that its Mi store will be launching in the United States soon but the company has made another announcement saying that the store will be making its way to Europe as well. This Westward expansion has been looked forward to by many but, unfortunately, the company won’t be selling the Xiaomi devices that people want most: smartphones.
Hot on the heels of Xiaomi’s event in San Francisco where the Chinese company announced plans for its online Mi store to debut in the US, Xiaomi said at a trade show here that the same would happen for European markets. “It’s going to be a different Mi.com experience from what we have in our markets in Asia, because we’re not selling phones,” Hugo Barra, Xiaomi’s global vice president, said Tuesday at a session at Mobile World Congress. “We’re only going to sell a small number of our hero accessories, things like the Mi Band, studio-grade headphones, in-ear headphones and the world’s most popular power banks,” he said. Like its US counterpart, the European store will serve as the company’s feedback loop for other products it’s making. “We increasingly see ourselves as a lifestyle brand,” said Barra.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
Of particular relevance and significance, this is in the article published by Andrew Lanxon. With the increased efforts to incorporate…
I don't know about you guys but I'm definitely looking forward to having my Amazon orders delivered to my doorstep via…
If you thought Apple Pay was convenient, you should check out the UP4. Whereas Apple's mobile payments service required you…
Cyanogen made headlines a few weeks back by announcing its intention to wrestle control of Android away from Google, a…
