Chinese EV newcomer Xpeng is confidently billing itself as a physical AI giant in the hostile auto price wars in China and is introducing Robotaxis and humanoid robots to outwit the competition like Tesla. 

On January 9, 2026 at an event in Guangzhou, CEO He Xiaopeng announced that it would no longer be enough to sell cheap hardware but integrated AI using in-house Turing chips will give them the competitive edge.

XPeng definitely does not want to become a car company that simply sells hardware cheaply.

he said at an event in Guangzhou.

We want to become a global technology company, a company with strong differentiation.

Price War Bloodbath

In 2024, 22% of passenger cars sold worldwide were electric. Compared to just five years ago, that is eight times higher. 

According to one estimate, in order to help keep global warming to 1.5 degrees Celsius (2.7 degrees Fahrenheit) and avoid many negative effects of climate change, EVs must account for 75% to 95% of passenger car sales by 2030.

Xpeng increased deliveries by 126% last year to 429, 445 vehicles. Another highlight for XPENG in 2025 was its international expansion. The company’s increasing globalization is evident in the 45,008 vehicles that were delivered overseas, a 96% increase from the previous year.

Competitors including Li Auto are spending over 6 billion yuan yearly on AI since 2023 and UBS analyst Paul Gong predicts that the knife fight is not going away any time soon as EV sales in 2026 will slow down.

According to Nathan Niese, the global lead for EVs and energy storage at Boston Consulting Group,

manufacturers of electric vehicles, particularly in the United States, are facing an.

“EV winter” and will have to weather difficult months before sales are expected to rebound in 2027 and 2028.

Bold Road Ahead

The Robotaxi trial roads are promised to begin soon, if Tesla were to really push toward 1 million Robotaxis on the road by the end of 2026, it would require an unprecedented and rapid scaling from these pilot fleets into nationwide service. 

That is something analysts regard as highly unlikely given the current pace and the need for regulatory approval and proven safety.

The cash reserve will put Xpeng in a position to absorb the current losses and push to breakeven but it will be the success of this AI pivot of the company that will see the company rise above its EV roots to become a trillion-yuan robotics leader.