Yahoo held its first ever mobile developer conference in San Francisco yesterday, further highlighting how important mobile users are to the company’s recovery. At the conference, Yahoo unveiled several tools that will help developers gather data on their apps and monetize them using Yahoo’s advertising services. More than 1,000 people attended the conference, many of whom were independent software developers.
Mobile users have become a vital part of Yahoo’s recovery effort, and on Thursday it tried to woo developers with new tools to help them build better apps using its services. The company held its first-ever mobile developer conference in San Francisco on Thursday, where it unveiled tools that help developers collect data about their apps and make money from them using Yahoo advertising services. Many of the tools come courtesy of Flurry, a mobile analytics and advertising company Yahoo acquired last year. Flurry now has more than 200,000 developers using it’s tools, Yahoo CEO Marissa Mayer said Thursday. Yahoo hopes to get even more developers on board by giving them new ways to see how their apps are performing and by baking Yahoo advertising options directly into Flurry.
