Yahoo Japan has invested $27 million into BrightTag, a Chicago-based advertising software firm, in order to collect customer activity data. BrightTag announced plans to build a real-time data management platform for Yahoo Japan that will enable the company to collect customer activity data across websites, mobile apps, and social media platforms in real time.
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Yahoo Japan invested $27 million into BrightTag in order to collect customer activity data
Venturebeat
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Published November 15, 2013
TECHi's Take
Yahoo Japan is about to know a lot more about you. Advertising software firm BrightTag today announced plans to build a real-time data management platform (DMP) for Yahoo Japan, which just led a $27 million investment in the company. This latest round brings the total investment in the Chicago-based company to $50 million.
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